MITCHEL GOLD + BOB WILLIAMS STORE IN MASSACHUSETTS

Comfort is the watchword at Mitchell Gold’s eponymous furniture business, which he and Bob Williams founded in the small manufacturing town of Taylorsville, N.C., in 1989. For them, comfort involves more than down feathers and velvet slipcovers, however. Gold and Williams have created a furniture plant that employees enjoy working in, an unusual notion in a county where, as recently as the 1980s, air-conditioned factories were rare.

Mitchell and Bob have instilled the desire to make the world a more comfortable place. Their dream of having a company with spirit and enthusiasm permeates through started on the factory in North Carolina. This factory boasts an indoor walking track, a gourmet cafeteria, and on-site daycare facilities (in addition to AC). Shirley Roberts, an employee since 1991 who now oversees 127 workers in the cloth sewing room, says, “Mitchell does a lot to make our lives better.” Workers at neighboring businesses have benefited too. “Mitchell and Bob are always willing to give their employees benefits that nobody else has.

Mitchell Gold + Bob Williams, an internationally acclaimed home furnishings company offering upholstery, case goods, lighting, rugs, and accessories designed to make people comfortable. Their furnishings are often seen in magazines, on TV and in fine hotels and are available at a growing chain of Mitchell Gold + Bob Williams Signature Stores, as well as national chains and fine independent home-furnishing retailers nationwide.